Did you know that 32% of customers order from the cell phone number list same company again within their first year of becoming a customer? It can be easy for marketers to forget about past customers while they put all their blood, sweat, and tears into generating new interest and getting more leads into the funnel. But sometimes the cell phone number list best opportunities are the ones you've already created. Launching effective advertising campaigns to convert old customers is often the best use of your working hours. And while it may seem counterintuitive to reinvest in the cell phone number list same people.
Cross-selling and up-selling
Cross-selling occurs when you up-sell offers to cell phone number list customers that complement or supplement purchases they have already made. For example, if you encourage a customer who just bought a new phone to get a protective case at the same time, that's a cross win. Upselling is when you increase the cell phone number list value of a customer by encouraging them to add services or buy a more expensive model. For example, if someone comes cell phone number list to your furniture store looking for a nightstand and you sell them a bedroom set instead, that's an upsell.
Develop an email strategy
Why did this person buy you in the cell phone number list first place? What products did he buy and what does it say about them? What are their demographics and what trends do you typically see from past buyers of similar makeup? Asking all cell phone number list of these critical questions and spending time digging into and analyzing past shopper stats will help you really put yourself in the shoes of your previous customers to understand the cell phone number list true motivation behind their purchases. Once you're able to do that, you'll have a much better chance of selling those past buyers.
For example, if you sell beauty products and a previous shopper buys shampoo and conditioner from your online store, think about how long it will take them cell phone number list to browse through those bottles. Once the time comes when she's down cell phone number list to the last washes, what can you do to entice her to buy from you again? If your typical buyer is on a budget, you can offer them a loyalty discount to meet their money-saving needs. If you sell more high-end hair care, you can appeal to her again with an ad showing some cell phone number list of her favorite celebrities who have endorsed these products.